Senior Vice President, Marketing

Company: Hispanic Scholarship Fund
Location: Gardena
Posted on: May 12, 2022

Job Description:

Position: Senior Vice President, Marketing
Reports to : Chief Operating Officer
Location: Gardena, CA
Classification: Exempt

HSF Mission
HSF empowers students and parents with the knowledge and resources to successfully complete a higher education, while providing scholarships and support services to as many exceptional students, Scholars, and Alumni as possible.

Operations Department Mission
The HSF Operations Department champions and defends HSF's commitment to being a leading and sustainable world class organization.

Accountabilities of the Position
The Senior Vice President, Marketing is accountable for safeguarding HSF's stellar reputation and brand positioning; maintaining HSF's commitment to impeccable and flawless communication with all constituents and stakeholders; driving marketing innovation, superior branding, and donor value through research and data science; and assisting with other organization-wide projects and initiatives, as needed.

Knowledge, Skills, & Abilities
--- Ability to thrive in a fast-paced, high-performance, detail-oriented, team-based, work environment
--- Exceptional and demonstrable management, leadership, interpersonal, and communication skills
--- Ability to exercise sound judgement, use discretion, maintain confidentiality, and demonstrate an understanding of ethics related to fundraising activities and nonprofit operations
--- Ability to effectively manage multiple tasks/projects simultaneously and meet strict deadlines
--- Knowledge of research methods and data analysis to provide insight and actionable recommendations to enhance organizational processes
--- Working knowledge of key principles of nonprofit fundraising (i.e., donor and prospect management)
--- Demonstrated track record of identifying, cultivating, soliciting, and engaging decision-makers at public and private organizations
--- Understanding of best practices for successful event planning and execution
--- Extensive knowledge and application of essential marketing concepts including brand building, customer relationship marketing, segmentation, analytics, competitive analysis, communication strategy, planning, social media, mobile marketing, search marketing, web site marketing, lead generation, email, direct mail, and media (planning & optimization)
--- Strong understanding of insight creation through workshops, desk and field research, analysis of campaign metrics, and behavioral data
--- Awareness of best practices in customer service
--- Coachable

Credentials/Experience
--- Bachelor's degree from an accredited university
--- Proficiency with Office365 (Outlook, Word, Excel, PowerPoint, Forms, Teams, etc.) Adobe Acrobat PDF, database management (i.e., Salesforce), ESP technology (i.e. Marketo), web-based research, and videoconferencing applications (i.e., Zoom)
--- 10+ years of experience in similar or related role
--- Proficiency in Spanish highly desirable

Commitment Expectations
--- Flexible to work weekends and/or extended workdays, as needed
--- Flexible to travel up to 30% of the time for meetings, presentations, and events, as needed
--- Flexible to complete additional assignments depending on the needs of the organization
--- While performing the duties of this job, the employee is regularly required to sit or stand for extended periods of time and occasionally lift no more than 35 pounds

Disclaimer
All responsibilities for this position are not included and may be adjusted over time with or without notice. Benefits provided may also be adjusted over time with or without notice. HSF is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, pregnancy, sex, sexual orientation, gender identity, national origin, genetic information, marital status, disability, or veteran status.

To Apply: Email r--sum-- and cover letter to employment@hsf.net

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