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Influencer Manager

Company: True Religion Brand Jeans
Location: Gardena
Posted on: January 9, 2021

Job Description:

JOB TITLE: Influencer ManagerIMMEDIATE MANAGER: Director of Brand CommunicationsDIRECT REPORTS:DIRECT REPORTS TITLES:JOB CLASSIFICATION: ExemptBUDGET RESPONSIBILITY: N/ALOCATION: Gardena, CATHE PURPOSE:Build out and lead the True Religion influencer program by developing and maintaining relationships with micro and macro influencers.THE ROLE

  • Develop and execute influencer marketing strategies and creative campaigns
  • Acquire and maintain relationships with prominent, on brand influencers
  • Identify and build out a roster of hyperlocal, micro and macro influencers
  • Research and study emerging trends, technologies, competitors and influencers
  • Brainstorm new, creative content ideas and present to Creative Director and Art Director to move into execution
  • Manage creative campaigns from concept and ideation to development and execution
  • Report directly to the Director of Brand Communications
  • Work closely with the Social Coordinator to execute social strategyREQUIRED MINIMUM EXPERIENCE
    • 4-6+ years professional experience in influencer/social media/digital marketing, preferably with a denim/fashion brand
    • Prior experience working across social channels, with an emphasis on Instagram and TikTok
    • Proven ability to build, execute, and scale influencer campaigns that have significant impact
    • Existing relationships in the influencer and creator space
    • Strong organizational, project management, and communication skills with added attention to details and deadlines
    • A balance between creative and strategic thinking, able to develop and execute on their ideas both large and small
    • Strong interpersonal skills and ability to effectively work in a fast-paced environment with both creative- and business-oriented colleagues and partners
    • Extreme attention to detail with relentlessly high standards
    • Innate willingness to roll up your sleeves and get the job done

Keywords: True Religion Brand Jeans, Gardena , Influencer Manager, Executive , Gardena, California

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