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Data Activation Manager

Company: Disney Media & Entertainment Distribution
Location: Gardena
Posted on: June 18, 2022

Job Description:

Supporting the Disney Advertising Sales organization within our new Disney Media & Entertainment Distribution (DMED) segment, the Audience Modeling and Data Solutions team are subject matter experts in each of the following areas:

  • Creating and optimizing audience segmentation models that enable us to target specific audiences based on brand affinities, app behavior, and video viewership among other things
  • Examining other ways to expand audience sizes and depth through look-alike modeling of behaviors within our own network of digital properties
  • Analyzing the performance of models in real-world campaigns and collaborating with the audience modeling team to optimize and refine the models.We're looking for an intellectually curious, business-savvy, analytical powerhouse to join the Audience Modeling and Data Solutions team as a Data Activation Manager.

    In this role, you will be responsible for coordinating between the Audience Modeling and Data Science team and various Disney Advertising Sales teams, developing strategic sales related data plans across platforms. You will have a strong knowledge of the media landscape across social, digital, and linear with a deep understanding of how data can be leveraged to drive better results through improved ad targeting.
    Responsibilities :
    • Work closely with teams from ad solutions, ad sales research, data platform, and client & brand solutions to ensure best in class innovative opportunities are brought to our agency and client partners
    • Present capabilities and campaign insights to both external and internal partners
    • Develop actionable campaign strategies on behalf of the sales team and clients
    • Communicate directly with internal stakeholders as well as advertisers regarding campaign goals, planning, and define KPIs for success
    • Deliver high-quality presentations to internal stakeholders
    • Communicate market and client needs based on campaign performance, client feedback, and industry trends to the rest of the Audience Model and Data Science team in order to drive the conception and prioritization of data capabilities, while balancing overall revenue driving opportunities.
    • Schedule and participate in brainstorms for cross-platform creative solutions
    • Help drive monetization of data capabilities to support revenue goals and objectives
    • Manage, develop, and coordinate Go-To-Market strategies - the action plan for delivering data capabilities to customers and capturing market share.
    • Provide education and sales support on Audience Modeling and Data Science data capabilities to help grow and diversify revenue
    • Develop case studies from prior campaigns to share with internal partners and inform future campaigns
    • Assist with creation of decks and other promotional materials
      Basic Qualifications :
      • 5+ years of experience in a role requiring knowledge of cross-platform data-driven ad business, data science, analytics, research, ad-tech, and/or mar-tech
      • Excel at juggling multiple projects, staying organized and prioritizing deadlines
      • Seasoned in managing timelines, delivery, dependencies, communication across teams
      • Great communication and teamwork skills
      • Knowledge of Salesforce DMP, Adobe Audience Manager, Oracle BlueKai or other DMPs a plus
      • Experience with data onboarding a plus.
      • Self-motivated with the ability to work independently
        #LI-KG2
        Required Education :
        • B.A./B.S. in a quantitative field of study
          Additional Information :
          DISNEYADSALES

Keywords: Disney Media & Entertainment Distribution, Gardena , Data Activation Manager, Executive , Gardena, California

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