Data Activation Manager
Company: Disney Media & Entertainment Distribution
Location: Gardena
Posted on: June 18, 2022
Job Description:
Supporting the Disney Advertising Sales organization within our
new Disney Media & Entertainment Distribution (DMED) segment, the
Audience Modeling and Data Solutions team are subject matter
experts in each of the following areas:
- Creating and optimizing audience segmentation models that
enable us to target specific audiences based on brand affinities,
app behavior, and video viewership among other things
- Examining other ways to expand audience sizes and depth through
look-alike modeling of behaviors within our own network of digital
properties
- Analyzing the performance of models in real-world campaigns and
collaborating with the audience modeling team to optimize and
refine the models.We're looking for an intellectually curious,
business-savvy, analytical powerhouse to join the Audience Modeling
and Data Solutions team as a Data Activation Manager.
In this role, you will be responsible for coordinating between the
Audience Modeling and Data Science team and various Disney
Advertising Sales teams, developing strategic sales related data
plans across platforms. You will have a strong knowledge of the
media landscape across social, digital, and linear with a deep
understanding of how data can be leveraged to drive better results
through improved ad targeting.
Responsibilities :
- Work closely with teams from ad solutions, ad sales research,
data platform, and client & brand solutions to ensure best in class
innovative opportunities are brought to our agency and client
partners
- Present capabilities and campaign insights to both external and
internal partners
- Develop actionable campaign strategies on behalf of the sales
team and clients
- Communicate directly with internal stakeholders as well as
advertisers regarding campaign goals, planning, and define KPIs for
success
- Deliver high-quality presentations to internal
stakeholders
- Communicate market and client needs based on campaign
performance, client feedback, and industry trends to the rest of
the Audience Model and Data Science team in order to drive the
conception and prioritization of data capabilities, while balancing
overall revenue driving opportunities.
- Schedule and participate in brainstorms for cross-platform
creative solutions
- Help drive monetization of data capabilities to support revenue
goals and objectives
- Manage, develop, and coordinate Go-To-Market strategies - the
action plan for delivering data capabilities to customers and
capturing market share.
- Provide education and sales support on Audience Modeling and
Data Science data capabilities to help grow and diversify
revenue
- Develop case studies from prior campaigns to share with
internal partners and inform future campaigns
- Assist with creation of decks and other promotional
materials
Basic Qualifications :
- 5+ years of experience in a role requiring knowledge of
cross-platform data-driven ad business, data science, analytics,
research, ad-tech, and/or mar-tech
- Excel at juggling multiple projects, staying organized and
prioritizing deadlines
- Seasoned in managing timelines, delivery, dependencies,
communication across teams
- Great communication and teamwork skills
- Knowledge of Salesforce DMP, Adobe Audience Manager, Oracle
BlueKai or other DMPs a plus
- Experience with data onboarding a plus.
- Self-motivated with the ability to work independently
#LI-KG2
Required Education :
- B.A./B.S. in a quantitative field of study
Additional Information :
DISNEYADSALES
Keywords: Disney Media & Entertainment Distribution, Gardena , Data Activation Manager, Executive , Gardena, California
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